FLOW - Masters of Performance Content Funnels

Hello, we are Flow

Masters of Performance Content Funnels

We create over 10,000 leads each month via content to different products and services, for a variety of verticals (insurance, loans, health, cars, real estate, education, etc). In general, leads originating from our content are second in conversion rate only to leads from google search.

E - Commerce DTC/Direct Response

We love direct response, single product e - commerce. We create ads, content, videos, and landing pages, running them in high intent and discovery platforms to find the ‘holy funnel’ and increase conversions with the desired CAC

Upper Funnel Education/Awareness

Need to educate your audience so they’ll convert later? Feel you need a high CTR article to drive your target audience into your funnel? Dreaming of an ‘objective’ magazine in your category to help establish an advantage for your brand? We know exactly what you mean - and we can do it in any language. From WordPress magazines and testimonial videos to UGC, we create and run media to reach your goals

We engage, convince and convert...

We are inspired by the innovation, disruption and creativity of entrepreneurs bringing fresh ideas and new approaches to “age old” problems through science, technology and the desire to think differently.

True innovation and disruption always comes with a unique set of challenges - and your typical Google/Facebook campaign just won't cut it. To truly engage, convince and convert your audience, you need to provide them with the necessary knowledge and understanding of your offer while simultaneously instilling confidence and enthusiasm in your new approach. You need a “deep engagement” funnel which addresses both the rational and the emotional to drive people to act - and this is where we excel!

To put it simply, we combine our storytelling expertize with exceptional knowledge and experience of the digital ecosystem in order to grow these awesome brands and help them scale to new heights, ensuring that as many people as possible enjoy their amazing benefits.

✕ CLOSE

We create and run content based-funnels that deliver sales and grow demand

1. Learn & Plan

We begin by establishing a deep understanding of you, your brand and your mission - we learn every aspect of your story. Once we’re clear on the best way to present that story, we decide which message will be most effective, how to get that message to the right audience, which platforms and type of content are best suited, and, most importantly, how to prompt your audience to the desired action.

2. Create & Funnel

Now is when the creative juices really start to flow. Our awesome creative and media teams collaborate to map out the user journey, keeping in mind key touch points and creating the optimum funnel and campaign approach - for each and every platform. While campaigns are tailored towards each platform and funnel, utilizing carefully crafted ads, landing pages and videos, we also ensure these various elements align with the overall strategy.

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3. Run & Analyze

It’s a methodical process… and our campaign managers have been involved throughout. They now place the content on the relevant platforms and test, test, test. They gauge the performance of the ads, videos, articles, and landing pages, analyzing each and every aspect, learning as they go along and gaining valuable, actionable insights as to how performance can be improved or optimized.

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4. Optimize & Scale

Time to increase the flow. Having gathered our insights, we now understand what’s working and can improve performance. Our media team assimilates our methodology and optimizes the campaign, scaling to the max - and beyond. Our agile approach and carefully managed workflow allows us to execute any combination of tactic or strategy, building tailored, content-focused campaigns that deliver at scale.

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Our traffic partners

Our work is
trusted by

Content can come in many ways

From advertorial to UGC or interactive questionnaires… whatever works for your funnel is what we’ll produce and “run” in programmatic platforms

“Nobody reads advertising. People read what interests them and sometimes it’s an ad.” Howard Luck Gossage.
Flow creates carefully crafted, compelling advertorials and native articles that engage and inform readers on popular publications that they already trust. These articles allow us to deliver a higher engagement rate than simple display ads, increase brand recognition, and ultimately drive the right traffic to our landing pages.

Across the board, video outperforms images and text. At Flow, we are well-versed in creating highly engaging videos, be it the simplest ‘short and selfie’ style of clips, to fully scripted high production value ads. The key to conversions is ensuring the right video is on the right platform for the right audience.

Nothing convinces potential customers better than testimonials, people who have already used your product or service telling other people why they love it. At Flow, we excel in leveraging genuine testimonials - including professional/expert opinions and academic studies - to promote authenticity and trust in your product or service, providing a unique comfort for the relevant audience.

Simply put, audiences love influencers. Influencers have earned their loyal followers, with trust being built over time. Flow uses carefully selected influencers, those with sizable followings and with the right target audience, to quickly establish trust, credibility and to grow brand recognition. As the name suggests, influencers can have a significant impact in driving conversions.

All roads lead to the landing page. Flow excels in creating highly focused and well structured landing pages that actually convert. Flow ensures that all “touch points” throughout the funnel are aligned with the landing page, creating a seamless journey where customers arrive at the landing page informed and interested in what the landing page has to say, and are subsequently ready to convert.

Whether it’s finance (Money Time), wellness (alive), real estate (NadlanBuzz), gadgets (Go Gadgets) or product review magazine (Insite), a big part of our methodology is utilizing content magazines that we both create and manage. We currently run more than 14 different content sites in multiple languages, all aimed at helping our clients get more data/leads/ sales.

You flow. You grow

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9.8M

REVENUE

In 1st year launching DTC
online sales

-23%

CAC

In 2nd year while growing in scale

+15%

ROI

In 3rd year vs. 2nd year

47%

CPA

After 4 months of working with us

-32%

LEAD COST

VS Target

-14%

CONVERSION RATE

From lead to sale

3

NEW GEOS

Launching D2C campaigns in Israel Canada and Switzerland

<1000

LEADS

Per month with content funnels

<20%

CONVERSION RATE

From lead to sale

X14

TOTAL LEADS

In the first month working with us

-50%

LEAD COST

VS the year prior to working with us

X8

MONTHLY SALES

VS the year prior to working with us

Testimonials

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Tsach Rauch

COO

Flow COO Tsach Rauch has over a decade’s experience in digital marketing, including senior positions in media and campaign management. He has overseen 6 and 7 figure campaigns.

Before going digital, Tsach worked as a financial engineer in the financial markets. His background in both financial and strategic analysis means that Tsach sees problems long before they arise, and ensures everything flows smoothly and exactly as it should.

Gary Cohen

Leading Creative

Leading Creative at Flow is Gary Cohen, a “master builder” of content funnels, strategist and digital marketing maven

Worked (I would remove ‘successfully’; you’re not going to highlight something that WASN’T a success, and therefore, the word is unnecessary) with top performing D2C brands with 7-figure monthly spends
Was the creative force behind the number 1 globally performing ad on YouTube, and has been behind a top 3 ad on a regular basis
Number 2 ad on Superbowl Sunday
Scaled funnels from 5 to 7 figures
Successfully migrated brands to native advertising

Noa Berman

Influencers & Affiliation Manager

Responsible for building Flow’s online influencers strategy and bringing it to life while expanding the network of influencers on an ongoing basis.

Manages the influencers campaigns from A to Z - from locating relevant influencers, to negotiating terms and conditions and performance management, ensuring our client’s goals are met.

Gal Simon

Media Team Leader

Gal Simon leads the media team and comes with an impressive record of success in campaign management across multiple sectors and platforms.

Managed the first ever $10m + monthly spend on Facebook in Israel
Created a new approach to campaign management and arbitrage that was widely adopted by the industry in Israel
Excels in penetrating new markets and verticals

Ori Senior

Founder and CEO

If Flow was Star Trek, then Ori Senior, founder and CEO, would be Captain Kirk. If it were Star Wars, then Obi Wan Kenobi, but hey, you get the idea…

A leader and visionary, Ori makes sure the team is in full flow - and making him look good.
Recognized as an industry leader in creative strategy, Ori has worked on international campaigns with the biggest brands and the most innovative startups, both B2B and B2C.

Nir Avni

Full Stack Developer

Leading the tech team, Nir is responsible for all technological products developed at Flow, both for our clients and the company itself.

Nir is in charge of designing user interactions on all websites and landing pages; developing servers and databases; managing in-house and third-party web services for lead management; special features; chatbots; online reports; and more, all with our client’s needs and goals front and center.

Ori Senior

Founder and CEO

If Flow was Star Trek, then Ori Senior, founder and CEO, would be Captain Kirk. If it were Star Wars, then Obi Wan Kenobi, but hey, you get the idea… Read More